About
Luiza is a Brazilian creative working across creative direction, brand strategy, and experience. She graduated from Parsons School of Design in New York with a degree in Communication Design and a minor in Sociology, Management, and Technology.
Her practice sits at the intersection of brands, people, and culture. She works across strategy, branding, art direction, digital, events, and activations, moving between the big idea and the details that bring it to life.
Across studios, brands, and independent projects in New York and Brazil, Luiza has developed a community-driven and human approach to creative projects. Dispize the size or the topic, she looks for the idea that can connect everything together and make people care.
Outside of work, she is deeply connected to sports, running, and nature — spaces that continue to shape the way she thinks about community, movement, discipline, and experience.
And yes, she is also obsessed with her dogs.
