Aeon Marathon

Visual Identity | Campaign | Expereince

For aeon, it was crafted an idea and concept, a brand name, logo, positioning, campaign, distinctive event identity, merchandise, webdesign AR interactions and merch.

aeon is an Marathon Experience that differs from others when happening at the same time in different places around the world. You sign in, and you are allocated into an unique experience at an surprise destination between Sedona, Capetown, Cartagena and Florence. Every 8 years, the places are renews and a new challenge rises.
Can you coplete all the different locations?